Branding and Brand Identity in Higher Education
Penn State President Eric Barron and guests talk about how universities advertise and the challenges of building a brand for an institute of higher education.
Digging Deeper: Starting a Business
President Barron explores entrepreneurship and small business development.
Guests:
- Heather Fennessey McWhorter, director of the Small Business Development Center
- Ishana Shekhawat, graduate student in Mechanical Engineering; founder of PlayPhysio, a breath controlled video game to ensure exercise and improve lung health
More Episodes
Sports Gambling
Penn State President Eric Barron and guests talk about the rising prominence of sports gambling and what has caused its recent popularity.
Shaver’s Creek
Penn State President Eric Barron and guests talk about the Shaver’s Creek Environmental Center, what’s new and what people can expect this summer.
