Branding and Brand Identity in Higher Education
Penn State President Eric Barron and guests talk about how universities advertise and the challenges of building a brand for an institute of higher education.
Global population and global hunger are on the rise. According to the United Nations, there will be nearly 10 billion people on the planet by the year 2050. Of the 7.5 billion people on Earth today, 815 million of them are hungry. Feeding the current population while keeping up with growth will be a major challenge.
Scientists at the “Roots Lab” at Penn State are working on building sustainable sources of food and nutrition for the developing world. By focusing on root structures, Dr. Jonathan Lynch and Dr. Kathleen Brown are developing crops that can grow and thrive in drought conditions and in nutrient poor soil. The “Roots Lab” welcomes graduate students and collaborators interested in novel, multidisciplinary research that addresses real world issues.
Penn State President Eric Barron and guests talk about how universities advertise and the challenges of building a brand for an institute of higher education.
In this episode of Digging Deeper Dr. Eric Barron speaks with Penn State Laureate Andrew Belser about the award-winning video project: FaceAge.
Join Patty Satalia, Penn State President Eric Barron and guests Steve Sheetz, chairman of the Sheetz Family Council, and Loretta Zeth, Penn State Altoona Business Student, as they talk about a new initiative called Invent Penn State, aimed at bolstering the state’s economy and promoting student career success.