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Digging Deeper: Branding and Brand Identity in Higher Education

Penn State President Eric Barron and guests talk about how universities advertise and the challenges of building a brand for an institute of higher education.

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Governor Tom with speaking with Penn State President Eric Barron
Digging Deeper

Governor Tom Wolf

Posted on May 21, 2015

Pennsylvania Governor Tom Wolf joins Penn State President Eric J. Barron from the state capitol in this special edition.


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