Branding and Brand Identity in Higher Education
Penn State President Eric Barron and guests talk about how universities advertise and the challenges of building a brand for an institute of higher education.
For undergraduate students interested in coming up with the next great idea or becoming their own boss, Penn State is paving the way with programs designed to develop entrepreneurs. The university has its share of success stories — especially among recent graduates who have founded their own companies. On this episode of “Higher Education in Focus,” Penn State President Eric Barron and WPSU’s Patty Satalia talk to a pair of Penn State alumni and entrepreneurs, Matt Brezina and Chris Fanini, about their successes and the Penn State Summer Founders Program. Brezina and Fanini will also share their advice for budding entrepreneurs.
Penn State President Eric Barron and guests talk about how universities advertise and the challenges of building a brand for an institute of higher education.
Penn State President Eric Barron and guests talk about the challenges of conducting college athletics during COVID-19.
Penn State President Eric Barron talks with Jim and Evelyn Piazza, the parents of Tim Piazza, about the steps being taken to implement Greek life reform.