WPSU

Conversations from Penn State: Jim Stengel

How to Build a Brand in 2016 and Beyond

Author and marketing consultant Jim Stengel discusses how ideals drive business growth and branding.

About the Guest

In October 2008, Jim Stengel left his role as Global Marketing Officer at Procter & Gamble to pursue his passion for growing business through a focus on higher ideals. He founded the Jim Stengel Company, LLC where he currently serves as president and CEO, advocating for ideals-driven businesses and brands. A Penn State alumnus, Stengel is the author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies and an adjunct professor at the UCLA Anderson School of Management.

More information on Jim Stengel

• Jim Stengel’s Official Website

Penn State Connection

• Smeal College of Business

Buy book/ Support WPSU

• Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies

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