Branding and Brand Identity in Higher Education
Penn State President Eric Barron and guests talk about how universities advertise and the challenges of building a brand for an institute of higher education.
It’s impossible to ignore the national discussion on the accessibility of a higher education. Student debt and the cost of education are increasing in response to a variety of issues, including the fact that, in nearly every state, funding of public universities has declined substantially. Penn State is working to transform its vision of access education with new strategies.
On this episode of “Higher Education in Focus,” Barron and Satalia talk to Renata S. Engel, associate vice provost for Online Programs, and David Christiansen, associate vice president for Commonwealth Campuses and senior dean for academic programs, about transforming education and access.
Penn State President Eric Barron and guests talk about how universities advertise and the challenges of building a brand for an institute of higher education.
Penn State President Eric Barron and guests talk about the World in Conversation project, their Martin Luther King Day event, and the importance of facilitated dialogue.
President Barron and Penn State experts discuss tech policy and cybersecurity.