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Arts: The Art of Logo Design

Off Book takes us inside the art and culture of logo design. Logos surround us in digital and physical spaces, but we rarely examine the artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate concepts to the world.

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